What started with pixels and palettes in the world of graphic design has grown into something far more foundational: the creation of brands with purpose, clarity and staying power.
I bring together experience in visual identity – logos, brand codes and creative direction – with the strategic insight needed to define positioning, voice, and meaning. I help brands figure out what they stand for and build the tools to help them get to where they want to go.
Brand strategy meets creative development.
Whether you’re launching from scratch or shifting gears, I can help define what you stand for, how you show up, and how it all ties back to where you’re going.
A deep dive in to positioning, messaging and identity. Done properly, not patched together.
Design that’s sharp, strategic and actually useful.
Brand identity, campaign creative and rollout assets that reflect substance.
I know a trick or two, and stay on the tools when it matters, but I’ve also got a network of trusted specialists to pull in when needed – designers, writers, web developers, digital thinkers and content creators.
Crafting something new or adapting to where you want to be.
New or existing, I help shape brands with clarity, substance and direction. No noise, no marketing speak and no flavour-of-the-month approach.
Just meaningful strategy, a distinctive identity and great looking creative that holds up under pressure.