I’m driven by creative and purposeful design.

Graphic and Digital Designer
Aug ’18 – current

Symal Group

In my current role at Symal (formerly Civilex) I’ve managed the brand and design collateral of the group’s multiple companies through a full re-brand, elevating their identities to new standards and taking a strategic lead in conceptualising and developing brand guidelines, business development collateral, robust branded templates and general marketing collateral across all departments.

Responsibilities:

• Manage the group’s stable of brands and develop guidelines and overall strategy further as the brands evolve.
• Collaborate across all departments (HR, business development, admin, pre-contracts, IT and construction) to strategically develop the group’s internal and external communications to a tremendously high standard.
• Conduct brand training across the entire group, ensuring brand usage is in line with brand guidelines and represents the organisation effectively.
• Maintain a highly filterable library of digital assets, collected from both on-site personnel and professional photo/video contractors.
• Schedule photo/video/drone shoots with external contractors, liaising with project teams to capture key activities on-site.
• Work with the wider marketing team to provide templates to effectively utilise the Symal brand across social platforms, assisting with content creation for larger campaigns.
• Liaise with external contractors to develop, maintain and enhance Symal’s suite of websites.

Achievements:

• Successfully managed the development, production and roll-out of the Symal brand and corresponding collateral across digital, print, signage and plant.
• Consistently developed highly complex visual staging plans, programs of work, organisational charts and online interactive bid submissions in collaboration with the precontracts team, resulting in Symal winning many large construction contracts.
• Developed and streamlined processes and strategy behind the production of bespoke business development collateral to help Symal reach into new markets and geographic locations.
• Developed the visual identity of Aboriginal construction business ‘Wamarra’ in collaboration with Aboriginal artist Darren Wighton, as well as all corresponding business development collateral.
• Pivoted our internal and external communications to adapt to remote working conditions through Melbourne’s COVID lockdown, including the almost instant roll-out of a Sharepoint intranet platform.
• Developed a suite of learning program identities and corresponding collateral to strategically target high-quality students entering the industry.

Digital Design Officer
Oct ’17 – Dec ’17

World Mosquito Program

A not-for-profit research collaboration based at Monash University with project sites in affected countries around the world, the Eliminate Dengue Project breeds mosquitoes which are incapable of transmitting viruses like dengue and Zika to replace the local populations. Part of the broader communications team, the role provides design support across all facets of the organisation, focusing on effective community engagement and development of a new global identity.

Responsibilities:

• Develop a range of print and digital creative concepts for internal, community, philanthropic and scientific audiences as needed, with a focus on storytelling and community education.
• Manage the organisation’s website, monitoring content produced using a decentralised publishing model and troubleshooting CMS and server issues.
• Manage and report on web and social platforms across international project sites.
• Consult with all teams and senior stakeholders on brand, scientific accuracy and design of collateral.
• Present intricate, complex data and concepts through infographics and technical graphs within communications and stakeholder presentations.
• Provide training to international project teams.

Achievements:

• Successfully developed and implemented a new global brand for the organisation in consultation with an external design agency.
• Developed new web and social strategies to align with rapid international growth of the organisation.

Responsibilities:

• Manage and provide development support to multiple responsive websites on various CMS.
• Manage the production of advertising and signage for various campaigns in collaboration with promotional departments.
• Consistently implement the brand of 15 separate radio stations’ identities in print and digital designs.
• Liaise with sales and programming teams to develop and implement campaigns for third party clients.
• Lead and provide ongoing training to a remote graphic design team across Victoria and SA.
• Train larger remote content and sales teams in effective digital strategy.

Achievements:

• Developed an organisation-wide custom web and social reporting system using Google Sheets.
• Grew Victoria and South Australia’s total social media reach by almost 900% over two years.
• Successfully re-branded three of the organisation’s largest radio stations, including the management of the development of their new websites.